Virtual Staging ROI — What Staging Data Shows and What It Costs

No reliable ROI percentage exists for virtual staging alone. In NAR's 2025 Profile of Home Staging, 49% of sellers' agents said staging reduced time on market and 29% saw a 1%–10% increase in the dollar value offered. Roomagen's virtual staging costs $0.23–$0.40 per image.

Many agents say so. In NAR's 2025 Profile of Home Staging, 49% of sellers' agents said staging reduced a home's time on market: 30% saw a slight reduction and 19% a significant one. That is a share of agents, not a measured number of days saved.

NAR's 2025 Profile of Home Staging reports that 29% of sellers' agents saw a 1%–10% increase in the dollar value offered on staged homes, and 17% of buyers' agents saw a 1%–5% increase compared with similar unstaged homes. Results vary by market and home.

No study compares them directly. Physical staging changes the rooms buyers walk through; virtual staging changes only the photos, for $0.23–$0.40 per image instead of a staging service's $1,500 median (NAR 2025). Label virtually staged photos where your market requires it.

In NAR's 2025 Profile of Home Staging, 83% of buyers' agents said staging makes it easier for buyers to picture a property as their future home, 49% of sellers' agents said it reduced time on market, and a staging service cost a median of $1,500.

There are no reliable ROI percentages for comparing marketing methods. What is measured is how buyers use listings: in NAR's 2026 Generational Trends report, 81% of buyers who searched online rated photos a very useful website feature and 57% said the same of floor plans.

We know of no reliable public study that compares views for staged and unstaged listings. Photos matter to buyers, though: in NAR's 2026 Generational Trends report, 81% of buyers who searched online rated photos a very useful website feature, more than any other feature.

Start with the rooms buyers care about most. NAR's 2025 Profile of Home Staging lists the living room (37%), primary bedroom (34%) and kitchen (23%) as the most important rooms to stage for buyers. Staging those three photos with Roomagen costs $0.69–$1.20.

Not necessarily. In NAR's 2025 Profile of Home Staging, 21% of sellers' agents staged all their sellers' homes, while 51% did not stage but recommended decluttering and repairs. Virtual staging helps most with empty or dated rooms; label staged photos where your market requires it.

Use (expected gain − staging cost) ÷ staging cost, with figures from your own market. Virtually staging 10 photos costs $2.30–$4.00 on Roomagen's monthly plans. Treat any price gain as an estimate: NAR reports what agents observed, not a guaranteed result.